Crisis Mismanagement And Other Cautionary Tales
The consequences of scorched-earth media coverage of scandals can be devastating. In a marketplace where the 24/7 news cycle and digital media make every business decision a potential landmine and the court-of-public-opinion essentially deems one guilty until proven innocent, a single news story can test or kill a brand in seconds.
When it comes to crisis or corporate scandals, the reality is often...
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