Vital Shakes False Ad Suit Over Fat Loss Supplement

Law360, New York (August 12, 2013, 1:07 PM EDT) -- A Florida federal judge on Friday tossed a proposed class action alleging the fat-burning claims made by Vital Pharmaceuticals Inc. for its Meltdown Fat Incinerator dietary supplement are false and misleading, finding the complaint didn’t indicate which facts apply to which causes of action.

Plaintiff Adam Kahru said Meltdown has never been clinically proven to be effective for fat loss despite Vital unit VPX Sports’ assertion that its fat-burning claims are backed by university studies. But U.S. District Judge James I. Cohn called Kahru’s complaint a...
To view the full article, register now.