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Pa. Gov. Urges Civility In UPMC, Highmark Advertising War

By Matt Fair (August 15, 2013, 6:12 PM EDT) -- Pennsylvania's governor waded into the public feud between insurer Highmark Inc. and the University of Pittsburgh Medical Center on Wednesday, urging the competitors to dial down the negativity of ad campaigns that he said had caused significant confusion for consumers, in addition to sparking a federal lawsuit....

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