Facebook Contests: You Still May Want An App For That

Law360, New York (September 4, 2013, 12:29 PM EDT) -- Does your company administer promotions, like contests and sweepstakes on Facebook? If so, Facebook Inc. changed its rules and now no longer requires that promotions be administered through an application. While marketing teams scramble to come up with new promotions to administer directly on their company’s brand pages, lawyers should be reviewing Facebook’s newly revised page terms and promotion guidelines to make sure your company’s upcoming contests and sweepstakes will be compliant with Facebook’s new requirements.

On Aug. 27, 2013, Facebook announced updates to its promotion...
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