Snooki Hits Perfumer With Trademark Suit Over Knockoff

Law360, New York (September 3, 2013, 12:48 PM ET) -- Reality television star Nicole Polizzi, better known as "Snooki," on Friday launched a trademark suit against the maker of a knockoff version of her officially endorsed perfume, alleging the pretender fragrance bears her own name and signature without her consent.

According to a complaint filed in Manhattan federal court, Excell Brands LLC is marketing a perfume called "Snazzy" which exhibits Snooki's personal and professional name on the packaging. The "Jersey Shore" star claims the packaging for Snazzy features a likeness of her, as well as animal...
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Case Information

Case Title

Polizzi v. Excel Brands LLC

Case Number



New York Southern

Nature of Suit

Civil Rights: Other


Naomi Reice Buchwald

Date Filed

August 30, 2013

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