Godzilla Creator Attacks Brewery Over 'Mechahopzilla' Beer
By David McAfee
Law360, Los Angeles (September 6, 2013, 6:45 PM ET) -- Japanese entertainment company Toho Co. Ltd. hit New Orleans Lager & Ale Brewing Co. LLC with a lawsuit in Louisiana federal court Friday, saying NOLA’s “Mechahopzilla” beer violates Toho’s intellectual property for the famed Japanese monster Godzilla's mechanized counterpart Mechagodzilla.
Toho claims NOLA unlawfully attempted to take advantage of the popularity and public recognition achieved by Toho’s fictional characters for the purpose of attracting attention to itself and its beer brand. According to the suit, NOLA's name infringes Toho's trademarks, and the brewery's packaging and advertising...