FTC's Recent Settlements Are A Head-Scratcher

Law360, New York (September 12, 2013, 5:32 PM EDT) -- In July, the Federal Trade Commission resolved deceptive advertising charges with Chemical Free Solutions LLC and Dave Glassel, related to their marketing of the Best Yet! cedar oil-based solutions that claim to eliminate bed bugs and head lice infestations.[1]

The marketers of Best Yet! made a number of claims that were challenged by the FTC as false or unsubstantiated, including that the U.S. Environmental Protection Agency recommended consumers avoid using chemical solutions to fight bed bugs, that Best Yet! was invented by the U.S. Army at...
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