Being 'Media-Relevant' — What It Means And Why It Matters

Law360, New York (September 11, 2013, 2:50 PM EDT) -- Rapidly emerging multiplatform media channels are driving the way consumers interact with and use new media. As a result, developing an effective, reasonably calculated notice program now means that outreach efforts need to be “media-relevant” — targeting the right audience and using the right media, at the right level of reach, at the right time.

Here’s a snapshot of how Americans are using media:

Nearly half the U.S. population is accessing the web through smartphones and tablets.[1]

  Consumers use smartphones throughout the day, while tablet...
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