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Murky HIPAA Marketing Guidance Creates Costs Headache

By Allison Grande (September 23, 2013, 10:23 PM EDT) -- The U.S. Department of Health and Human Services last week clarified that covered health care entities and their partners are permitted to profit from providing patients with prescription reminders under the revamped health privacy law, but attorneys say the guidance's broad language will likely lead to battles over exactly how much companies can recoup....

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