Marlboro Lights Smokers Get No Restitution For False Claims

Law360, New York (September 24, 2013, 9:59 PM EDT) -- A California judge ruled Tuesday in a 16-year-old class action that Philip Morris USA falsely advertised its Marlboro Lights cigarettes as less addictive than Marlboro Reds, but that class members had not shown they were entitled to restitution because of the misrepresentations.

San Diego County Superior Court Judge Ronald S. Prager said the plaintiffs' claim to $543.6 million in restitution was based on a flawed statistical analysis that “failed to satisfy plaintiffs' burden of providing a reliable measure of restitution” under California's Unfair Competition Law....
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