Unilever Says Paul Mitchell Stole 'Queen for a Day' Mark

Law360, New York (September 26, 2013, 9:02 PM EDT) -- Unilever PLC hit hair-care product maker John Paul Mitchell Systems Inc. with an infringement and unfair competition suit Tuesday in New York federal court alleging Paul Mitchell hijacked its long-held "Superstar Queen for a Day" trademark and used it to market a line of rival products.

U.K.-based Unilever said Paul Mitchell's use of "Queen for a Day" was an attempt to profit off a trademark Unilever had dedicated time and money to promote and which had become widely known. The company asked the court to force...
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