Don't Let Your Bottom Line Discourage IP Protection

Law360, New York (October 17, 2013, 4:01 PM ET) -- The company never saw it coming.

The well-established publishing house had been producing the same magazine for decades, and the publication was well known in its market area. So while the thought of filing for federal trademark registration for the magazine’s name had been considered over the years, the publishers always opted to allocate the funds for a trademark filing elsewhere, figuring the chances were slim that anyone would ever challenge their common-law trademark.

They were wrong.

Not long after the company fired its marketing associate...
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