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Expert Analysis

Be An Enthusiastic Supporter Of Your Trademarks

Law360, New York (October 11, 2013, 3:00 PM EDT) -- It can be a good thing to think of your trademarks as celebrities and of yourself as their agent, publicist, bodyguard and fan. Your marks thrive in the public eye. They crave media attention. In fact, knowing that they have an adoring public is the key to their self-confidence, their self-esteem and their success....

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