LegalZoom Can’t Score Quick False Ad Win Against Rival

Law360, Washington (October 18, 2013, 2:27 PM EDT) -- A California federal judge on Thursday declined to grant summary judgment to LegalZoom.com Inc. in its suit accusing rival Rocket Lawyer Inc. of violating competition laws through false marketing, saying a reasonable jury could conclude that the advertisements in question are not literally false.

U.S. District Judge Gary Allen Feess said genuine issues of fact remain as to whether Rocket Lawyer misleads consumers through its use of the word “free” in advertising, even though some of its services require fees or membership.

Judge Feess said Rocket...
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