Bulky Novartis Eyedrop Boxes Mislead Buyers, Calif. DAs Say

Law360, New York (October 18, 2013, 6:27 PM EDT) -- Five district attorneys in California on Wednesday slapped Novartis Pharmaceuticals Corp. with an unfair competition and false advertising suit over allegedly oversized packaging for its Zaditor eyedrops, saying consumers were deceived by “substantially empty” boxes far larger than the bottles inside.

The complaint, filed in state court, includes pictures of boxes that appear roughly four times larger than the bottles, which hold a little less than one-fifth of an ounce of antihistamine eye drops and typically retail for about $12 apiece.

“The products were sold in...
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