Loeb & Loeb Adds Partner From Ad Industry Self-Regulator

Law360, New York (October 22, 2013, 5:08 PM EDT) -- Loeb & Loeb LLP has lured a former top deputy at the advertising industry's internal watchdog to join its consumer protection department in New York, where he will handle truth-in-marketing disputes and advise on novel questions surrounding online advertising, the firm announced Tuesday.

David G. Mallen joined the firm as a partner on Monday after 14 years at the Better Business Bureau's National Advertising Division, the self-regulatory body for the advertising industry and the primary battleground for disputes between competitors over marketing claim substantiation. As the...
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