Google, Facebook Ad Policies Poised To Set Privacy Bar

Law360, New York (October 24, 2013, 8:56 PM EDT) -- Google Inc. and Facebook Inc. recently pushed the privacy envelope with new policies enabling them to use adult and teen data for advertising purposes, setting up inevitable — and winnable — legal and regulatory battles that experts say are likely to establish more permissive boundaries for data use.

Since settling a class action over its alleged use of members' names and likenesses in ads without their permission, Facebook has made several revisions to its data use policies, including an Oct. 16 change that gave teens the ability to...
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