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Expert Analysis

4 Ways To Protect Your Brand During GTLD Expansion

Law360, New York (November 22, 2013, 1:15 PM EST) -- The impending introduction of new generic top-level domains will fundamentally change the Internet name space and the competition between brands for meaningful, appealing Web addresses. Beginning this month, hundreds of new gTLDs will become available to the general public for the first time. These include everything from .bar to .jewelry. While the expansion promises new opportunities to communicate and interact with consumers, it also creates greater risk of fraud, abuse, and potential new legal complications for businesses....

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