What Is The Evidentiary Value Of NAD Opinions In Court?

Law360, New York (November 20, 2013, 7:21 PM EST) -- For advertisers, how the National Advertising Division of the Better Business Bureau works can sometimes be as important as what the NAD decides. This article, however, pertains to the intersection between the NAD and the federal courts. The evidentiary value of an opinion by an advertising self-regulatory body like the NAD is an issue that has received relatively little attention. Although the NAD is designed to adjudicate advertising disputes quickly, efficiently and effectively, sadly it does not always have the final word.

Sometimes a disappointed party...
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