Brand Battles: ExxonMobile, Kleenex, JPMorgan

Law360, New York (November 22, 2013, 5:12 PM ET) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, ExxonMobil keeps up the attack on interlocking X logos, Kleenex tries to wipe a "Kleen" mark, and JPMorgan goes on trademark offense after a week of regulatory defense.

XX-Rated

Last month, we all learned that ExxonMobil Corp. claims ownership of the overlapping double-X design in its iconic logo when it lodged an infringement action over the logo for Twentieth Century Fox Film Corp.'s new comedy network FXX, which has a similar look....
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