P&G Told To Stop Equating Cleanser To L'Oreal's

Law360, New York (November 25, 2013, 3:36 PM EST) -- The Procter & Gamble Co. should stop advertising that its Olay Pro-X cleansing product is just as effective as L’Oreal USA Inc.’s much more expensive Clarisonic cleansing product, the advertising industry self-regulator’s investigative unit said Thursday. 

Procter & Gamble has not sufficiently supported its claims that its Olay Pro-X Advanced Cleansing product, which retails for roughly $30, is as effective as L’Oreal’s Clarisonic product that retails for up to $225, according to a recommendation by the National Advertising Division, an investigative unit of the Advertising Self-Regulatory...
To view the full article, register now.