How To P.O.L.I.C.E. Your Brand During 2014 GTLD Launch

Law360, New York (December 12, 2013, 7:01 PM EST) -- While fitness and finances exemplify the typical resolutions at the beginning of each New Year, businesses and brand owners should approach 2014 with trademark protection at the forefront. We are closing in on the dawn of an era of unprecedented Internet expansion. The Internet is on the precipice of a gTLD explosion — booming from the 22 current gTLDs to nearly 1,000 more new names — and brand owners should be ready to react.

The first step that brand owners should take is to review the...
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