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Expert Analysis

To Stay Or Not To Stay GMO Labeling Cases?

Law360, New York (December 5, 2013, 4:16 PM EST) -- One of the most prominent theories for class action claims in 2013 involved allegations of deceptive advertisement, based on a company's labeling of its product as "all natural," "100 percent natural" or simply "natural." Many of these cases allege that such labeling is deceptive because the products contain ingredients made from genetically modified organisms ("GMO") or from synthetics. Such cases, which are most commonly filed in the federal courts of California owing to California's consumer protection statutes — including California's Legal Remedies Act, False Advertising Law, and Unfair Competition Law — have reached varying results....

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