Brand Battles: McDonald's, FIFA, MLB

Law360, New York (December 6, 2013, 6:14 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, McDonald's goes after a "McDreamy" coffee mark, FIFA protects its "World"-class registrations and Major League Baseball heats up some mid-off-season action at the trademark office.


As we've seen in previous editions of Brand Battles, McDonald's Corp.'s world-famous name gives it fairly credible legal claim to oppose the registration of many derivations of "Mc" or "Mac," and the fast food giant was back at it again this week with two more oppositions...
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