DaimlerChrysler Trounces Picasso Estate In TM Row

Law360, New York (January 12, 2006, 12:00 AM EST) -- Heirs to Spanish painter Pablo Picasso were dealt another blow by the European Union’s highest court in their long-running attempt to prevent German car maker DaimlerChrysler AG from using the trademark “Picaro” for one of its vehicles.

The motives of the Picasso estate are far from sentimental. They jointly own the trademark to the word “Picasso” for use in the car industry. They licensed it to French manufacturer PSA Peugeot-Citroën in 1998, which launched the Xsara Picasso sedan the following year.

The row began in 1998,...
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