LBF Accuses Rivals Of Using Marks To Redirect Traffic

Law360, New York (January 6, 2014, 4:19 PM EST) -- Online travel provider LBF Travel Inc., which operates Smartfares.com and Travelation.com, has sued a pair of competitors in New York federal court, alleging the companies are illicitly using LBF trademarks as search engine marketing terms to direct traffic to their own sites.

The complaint filed Dec. 27 takes aim at the business operations of Fareportal Inc. and WK Travel Inc., which operate sites such as Cheapoair.com, Cheapostay.com and Onetravel.com. LBF claims the two companies have purchased their marks and repurposed them as SEM terms in order...
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