Ben & Jerry's Sinks Class Cert. In 'All Natural' Label Suit

Law360, New York (January 7, 2014, 7:51 PM EST) -- A California judge on Tuesday rejected statewide class certification efforts in a suit accusing Ben & Jerry's Homemade Inc. of falsely advertising ice cream products containing a synthetic agent as “all-natural,” saying she could not discern which purchasers belonged in the class.

U.S. District Judge Phyllis J. Hamilton concluded that ascertaining whether class members had relied on allegedly misleading advertising when purchasing Ben & Jerry’s ice cream, frozen yogurt, and popsicles was impossible given that many consumers ended up with products that did not contain the...
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