Consider Filing Early Motions To Strike Class Allegations

Law360, New York (January 8, 2014, 1:18 PM EST) -- On Nov. 15, 2013, the Southern District of Ohio granted a motion to strike the class allegations in a consumer false advertising class action brought against The Procter & Gamble Co. relating to two over-the-counter cold products, Vicks DayQuil Plus Vitamin C and NyQuil Plus Vitamin C. Loreto v. The Procter & Gamble Co., No. 1:09-cv-815, 2013 (S.D. Ohio Nov. 15, 2013).

The motion to strike was granted before the plaintiffs filed their motion for class certification and before P&G was required to undertake or produce...
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