Tenn. Accuses Timeshare Co. Of Deceptive Marketing

Law360, Washington (January 8, 2014, 6:42 PM EST) -- Tennessee has launched a suit in federal court alleging Festiva Hospitality Groups Inc. used deceptive techniques to market their timeshares and membership vacation clubs, the state's attorney general announced Tuesday.

In a Dec. 31 complaint, the state alleges that Festiva's telemarketing and direct-mail practices use fraudulent tactics to lure Tennessee residents into attending “high-pressure” sales presentations.

Festiva and other companies misled consumers by promising them valuable prizes redeemable upon attendance of a “lengthy, high-pressure sales presentation,” in violation of Tennessee and U.S. consumer protection laws, the...
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