Supreme Court Will Hear Pom's Juice Label War With Coke

Law360, New York (January 10, 2014, 5:14 PM EST) -- The U.S. Supreme Court on Friday granted Pom Wonderful LLC’s request that it reconsider a suit accusing The Coca-Cola Co. of violating the Lanham Act by misleadingly labeling its Minute Maid pomegranate blueberry juice blend.

In 2008 Pom accused Coca-Cola of falsely naming and labeling its “Minute Maid enhanced pomegranate blueberry flavored 100 percent juice blend” to suggest that the drink contained mostly pomegranate and blueberry, when it actually had 99.4 percent apple and grape juices.

A California federal district court judge rejected Pom’s claims, and...
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