Pom-Coke High Court Battle Extends Far Beyond Juice

Law360, New York (January 13, 2014, 9:09 PM ET) -- The U.S. Supreme Court's decision to consider Pom Wonderful LLC's accusations that Coca-Cola Co. mislabeled a juice blend could change the course of not just marketing disputes between business competitors, but also ever-popular consumer class action litigation over food labeling, and even medical device injury lawsuits.

Pom is challenging a Ninth Circuit decision upholding the dismissal of its Lanham Act claims that Coca-Cola misleadingly labeled a product that is more than 99 percent apple and grape juice as pomegranate blueberry blended juice. The Supreme Court agreed...
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