Vitamin Shoppe Ducks Bodybuilding Supplement False Ad Suit

Law360, New York (January 15, 2014, 5:15 PM EST) -- A New Jersey federal judge on Wednesday tossed a putative class action alleging Vitamin Shoppe Inc. defrauded consumers by marketing its “True Athlete Training Formula” dietary supplement as an effective bodybuilding and fitness training enhancer, saying the allegations weren’t specific enough.

U.S. District Judge Stanley R. Chesler ruled that lead plaintiff Steven Hodges’ suit had failed to sufficiently plead a viable claim for violation of the New Jersey Consumer Fraud Act because it hadn't included specific allegations as to how the product label or Vitamin Shoppe’s...
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