High Bar For 'Natural' Class, Despite FDA Ambiguity

Law360, New York (January 21, 2014, 6:54 PM EST) -- A recent wave of class actions allege labeling food products as “natural,” “all natural” or “100% natural” violates state consumer protection laws if they contain ingredients that are artificial, synthetic, bioengineered, highly processed or “unnatural” for other reasons.

While other words appearing on food labels have been defined in the Code of Federal Regulations, the U.S. Food and Drug Administration has not provided a formal, regulatory definition of natural for foods. Such a definition may establish a bright line for compliance, allowing courts to easily decide...
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