Publicis Buys South African Advertising Agency AML

Law360, New York (January 21, 2014, 2:22 PM EST) -- Global communications company Publicis Groupe SA has purchased South African advertising agency Applied Media Logic, the companies said Tuesday, in a deal designed to further the French firm's reach into emerging markets throughout the world.

The financials of the deal were not disclosed Tuesday. According to a Tuesday press release from Publicis, once the deal is official, AML will become an arm of Publicis' global media services network  ZenithOptimedia. 

"South Africa is a very important market for the ZenithOptimedia network and we are delighted to enhance...
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