Branding Guru Says Ad Firm Copied 'Story Of Purpose' Book

Law360, Los Angeles (January 24, 2014, 7:57 PM EST) -- Author and purpose marketing professional Joey Reiman hit advertising firm Ogilvy & Mather Worldwide Inc. with a lawsuit in Georgia federal court Friday, accusing the company of intentionally copying key passages from his book “The Story Of Purpose" in an online article.

Reiman, founder of his own “ideation” company and author of “The Story Of Purpose: The Path To Creating A Brighter Brand, A Greater Company, And A Lasting Legacy,” published in December 2012 by John C. Wiley & Sons Inc., says Ogilvy knowingly copied the...
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