Altria To Spend Up To $130M To Acquire E-Cig Co.

Law360, New York (February 3, 2014, 4:24 PM EST) -- A subsidiary of tobacco giant Altria Group Inc. will acquire electronic cigarette company Green Smoke Inc.’s e-vapor business for approximately $110 million in cash and up to $20 million in incentive payments, Altria said Monday.

After first making its entry into the e-vapor business with its MarkTen product, Altria subsidiary Nu Mark LLC now picks up Green Smoke’s e-vapor business in a deal Altria executives said represents an important development in Altria’s innovation strategy. The e-vapor business involves the sale of electronic cigarettes that vaporize a...
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