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OfficeMax Blunder Exposes Pitfalls For 'Big Data' Purveyors

By Allison Grande (February 11, 2014, 10:00 PM EST) -- OfficeMax Inc. recently came under fire for sending a customer a coupon offer referencing his deceased daughter, an embarrassing mishap attorneys worry other companies risk repeating as they try to keep track of the flow of large sets of personal data....

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