Maybelline Buyers Seek Class Cert. In False Ad Suit

Law360, New York (February 27, 2014, 2:47 PM EST) -- Consumers who allege Maybelline LLC made deceptive claims about a line of its lip and skin products asked a California federal judge on Wednesday to certify their class, arguing all class members paid a premium for the products.

Lead plaintiffs Yanira Algarin and Patsy Murdock filed a motion seeking to certify all purchasers of Maybelline’s 42 types of 24-hour lip colors and skin foundations, marketed as "SuperStay 24HR." The consumers claim Maybelline touts the “no transfer” and lasting benefits of the products, but they do not...
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