Brand Battles: Facebook, PepsiCo, L'Oreal

Law360, New York (February 28, 2014, 6:47 PM EST) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, Facebook doesn't like a pet-themed social networking mark, Pepsi fights a rival "Dew" mark, and L'Oreal tangles with "American Idol" over hair dye.


As we've noted in previous editions of Brand Battles, Facebook Inc. is no stranger to proceedings at the TTAB. In just the last year, Facebook has initiated cases at the TTAB over "AnimalPetBook," "Pet Book," "Faceboating," "Scoutbook," "MyHoodBook," "MuzicBook," "TeenBook," "MediaBook" and others.

This week, Facebook's attorneys at...
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