Ropes & Gray Reps Berkshire Partners in Catalina Buy

Law360, New York (March 3, 2014, 1:39 PM EST) -- Berkshire Partners LLC has agreed to buy private equity-owned consumer packaged goods marketer Catalina Marketing Corp. from Hellman & Friedman LLC, the companies said Monday.

The deal ends months of rumors that San Francisco-based private equity firm Hellman & Friedman was looking to sell Catalina, which provides mobile, online and in-store media solutions for the CPG industry. Financial terms of the deal were not disclosed, but Hellman & Friedman will remain a significant investor, according to the companies.

“We are attracted to Catalina’s unique ability to...
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