5 Tips On Beating Out Mega-Firms For Big Business

Law360, San Diego (March 7, 2014, 9:33 PM EST) -- Small and mid-sized firms may not offer hundreds of attorneys in dozens of practice areas spread across the globe like mega-firms can, but experts say they can lure business away from the big guns by sharpening their expertise in one or two areas, giving prospective clients a customized experience and getting creative on billing arrangements.

Increasingly in the legal market, clients are hiring fewer outside firms, and the ones they do seek out tend to be perceived as having the best breadth and depth in a...
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