Louisiana Sues MoveOn For Slogan-Mimicking Billboard

Law360, Los Angeles (March 14, 2014, 8:31 PM EDT) -- Louisiana's lieutenant governor on Friday filed a trademark infringement lawsuit against activist nonprofit MoveOn.org Civic Action in Louisiana federal court, alleging it misuses the state's tourism slogan “Pick Your Passion” in a billboard criticizing Gov. Bobby Jindal's refusal to expand Medicaid.

Lieutenant Governor Jay Dardenne filed the suit as commissioner of the Louisiana Department of Culture, Recreation and Tourism, alleging that California-based MoveOn's billboard rips off the tourism board's registered trademark for slogan Louisiana, "Pick Your Passion,” written in purple and red fonts.

MoveOn's billboard, which...
To view the full article, register now.