Fitness Tech Co. Hit With False Ad Suit For Recalled Tracker

Law360, Los Angeles (March 19, 2014, 9:07 PM EDT) -- Fitness technology manufacturer Fitbit Inc. was hit with a proposed false advertising class action in California court on Monday by a consumer who says the company misleadingly promoted the Fitbit Force, an “advanced activity tracker” that was recalled after reports of skin irritation.

San Francisco-based Fitbit announced last month that the company would voluntarily recall the Fitbit Force, a wireless wristband that keeps records of steps taken, distance traveled, calories burned, stairs climbed and active minutes throughout the day. At no time during the promotion or...
To view the full article, register now.