Hello Greets Injunction By Handing Out Free Toothpaste

Law360, New York (March 20, 2014, 9:49 PM EDT) -- New Jersey-based toothpaste maker Hello Product LLC will reportedly be greeting customers Friday with free product samples, as it turns an injunction barring it from selling oral care products labeled as “99 percent natural” into a marketing event. 

According to a report in The Wall Street Journal, the creative move stems from a lawsuit lodged against the company by household product giant Procter & Gamble Co., which makes Crest toothpaste. The suit alleged Hello marketed itself as a uniquely natural toothpaste even though it included heavily...
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