L'Oreal Hit With $5M False Ad Suit Over Lash Growth Product

Law360, Los Angeles (May 13, 2014, 6:22 PM ET) -- Cosmetics giant L’Oreal USA Inc. was hit with a putative class action in New York federal court on Thursday seeking over $5 million in damages for allegations that the company falsely advertised a product with claims that it would cause consumers’ eyelashes to grow.

Named plaintiff Rasibel Pena alleges in her complaint that the Lush Lash System sold by L’Oreal-owned brand Urban Decay Cosmetics LLC doesn’t live up to the cosmetics maker’s claims that it will cause users’ eyelashes to experience real physical growth.

Pena, a...
To view the full article, register now.