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Breakfast Battles Cook Up Copyright, Trademark Questions

Law360, New York (June 6, 2014, 11:17 AM EDT) -- Taco Bell Corp. has joined the breakfast wars through the launch of its first breakfast menu. The company's initial maneuver in this ongoing battle for breakfast customers takes direct aim at McDonald's iconic breakfast menu. Taco Bell's television commercials feature individuals named "Ronald McDonald" attesting to their "love" for "... Taco Bell's new breakfast." These commercials include the disclaimer: "These Ronald McDonalds are not affiliated with McDonald's Corp. and were individually selected as paid endorsers of Taco Bell Breakfast, but man, they sure did love it." Three versions of this television commercial are available here, here and here....

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