Product Packaging And Patent Protection

Law360, New York (April 30, 2008, 12:00 AM EDT) -- With retailer shelf space in ever escalating demand, there is little debate that packaging is an integral part of selling a product and that innovative packaging is requisite to a product’s success.

Product packaging must be eye-catching and it must effectively convey brand image. But packaging also needs to be functional; packaging must effectively store and dispense the product. No one will buy a second roll of tape if they could not readily use the first roll because of a defective or unwieldy dispenser.

And there...
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