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Expert Analysis

NAD Settlements — They're Possible And Worth Considering

Law360, New York (July 3, 2014, 11:37 AM EDT) -- Many advertisers who appear before the National Advertising Division assume that once an NAD challenge is filed there's no turning back. The NAD rarely declines an opportunity to review a case, and when it does reject a complaint it is usually for one of the narrow reasons stated in Section 2.2(B)(i) of the Advertising Self-Regulatory Council policies and procedures. Those reasons include where the challenged advertising is local in nature, subject to pending litigation, exceedingly technical, or permanently withdrawn before the challenge....

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