Lawmakers Grill Pharma Execs Over Drug Ads

Law360, New York (May 8, 2008, 12:00 AM EDT) -- Top drug company officials were grilled by a U.S. House of Representatives panel Thursday over growing concerns related to television ads that market drugs directly to consumers.

Officials from Pfizer Inc., Johnson & Johnson and Schering-Plough Corp. defended three television ads that have stirred up controversy in recent months: Pfizer's ads for Liptor, Schering-Plough's ads for Vytorin, and J&J's campaign for anemia drug Procrit.

The officials all said the commercials had been submitted to the Food and Drug Administration, and the agency had engaged them in...
To view the full article, register now.