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Visa Tackled AmEx To Keep 'Bread and Butter,' Ex-Exec Says

By Melissa Lipman (July 24, 2014, 7:24 PM EDT) -- Visa Inc.'s "we prefer" campaign was designed to stave off American Express Co.'s attempt in the late '80s to expand into Visa's "bread and butter" markets and customer base, a former Visa executive testified Thursday at the government's antitrust trial against AmEx....

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